GROW YOUR VIBE™ - Build a Coaching Practice That Is Aligned, Sustainable, and Profitable
Setting up and managing a successful coaching practice requires far more than passion or technical coaching skills. It requires strategic thinking, emotional stamina, commercial clarity, and the ability to juggle multiple priorities without burning out. Trying to “fix everything at once” is unrealistic. That is why this programme follows a natural, progressive structure that allows you to build your practice step by step — with focus, support, and accountability. Over 12 weeks, you will work through the essential building blocks of a coaching business, while being supported by a lively community.
About the course
This Programme was Designed for the Reality of Building a Coaching Business. Setting up and managing a successful coaching practice requires far more than passion or technical coaching skills. It requires strategic thinking, emotional stamina, commercial clarity, and the ability to juggle multiple priorities without burning out. Trying to “fix everything at once” is unrealistic. That is why this programme follows a natural, progressive structure that allows you to build your practice step by step — with focus, support, and accountability. Over 12 weeks, you will work through the essential building blocks of a coaching business, while being supported by an active community. Programme duration: 18 May - 09 August Format: weekly guided resources, videos, templates, workbooks, live group weekly sessions, a like-minded community,
Mastermind Community
Engage in a supportive community, share experiences, and hold each other accountable for growth and progress. As a community, we will come together weekly in a live group session to celebrate and discuss the wins, bumps, and "Aha" moments of the week.
Weekly Resources and Support
Access valuable materials, guides, and practical examples to enhance your coaching practice. From defining your Ideal customer and Niche to constructing your coaching offer, setting your price range, and selling.
Personalised 1:1*
If you want dedicated 1:1 support, enhance your package with 3h or 6h of personalised time tailored to your unique needs and goals * Available as additional packages
What clients are saying
The voice of some of the coaches that have embarked on this journey
The Mastermind programme has significantly improved my knowledge and confidence around starting a self-employed coaching business. Elena is warm, engaging and is an accomplished marketing professional with deep insights, and the community she has nurtured throughout the programme has been a wonderful bonus
Grow your VIBE™ SHINE Alumni
Joining this Mastermind Programme has been a valuable step in setting up my coaching business. The content is thoughtfully designed: practical, inspiring, and never pushy, making it easy to stay engaged and motivated. One of the standout aspects for me has been the tailored 1:1 advice and feedback from Elena. Her guidance feels personal, relevant, and immediately applicable, which has really helped me move forward with more clarity and confidence. I also appreciate the flexibility of the programme. The short, focused videos make it easy to learn at my own pace and fit everything around my schedule without feeling overwhelmed. Perhaps just as impactful is the community. Connecting with others who are experiencing similar challenges and emotions has been incredibly reassuring. It is a space that is equally supportive, inspiring, and a fantastic opportunity to build meaningful connections. Overall, this programme strikes the perfect balance between structure, flexibility, expert guidance, and community support.
Grow your VIBE™ SHINE Alumni
A course which is filling a considerable void in my knowledge. The Henley PCEC taught me how to coach but did not go anywhere near addressing how we should go about building a coaching business. Elena has gone out of her way to build an extremely thorough guide for coaches who need to understand how they should monetise their skills. Her teaching style is excellent and progressively builds knowledge in digestible chunks. I would highly recommend this intervention for any newly qualified coach who is looking to attract paying clients. Indeed, they should probably embark on this learning journey well before they complete their PCEC. This is a learning journey that should start sooner rather than later! The biggest impact so far for me has been to think about coaching as a business for the first time.
Grow your VIBE™ SHINE Alumni
Elena provides clear, practical guidance on the building blocks needed to develop a compelling niche and offer for coaches looking to grow their practice, as well as wider topics to support marketing efforts. The environment is friendly and supportive, and the programme is thoughtfully structured, making it easy to access and work through.
Grow your VIBE™ SHINE Alumni
It is a great course which helps you to deep dive into marketing and sales for coaching. It gives me confidence, knowledge and tools to build a sustainable, successful business. It is insightful and very valuable.
Grow your VIBE™ SHINE Alumni
Mastermind has given a really helpful structure to the practicality of starting a coaching a business. It challenges you to think deeply about what you want to achieve and brings some of the key challenges (e.g. pricing) to life.
Grow your VIBE™ SHINE Alumni
Mastermind has been quite eye-opening in relation to making coaching a business and what it involves. I've found it helpful and I'm sure it'll help me build strong foundation for the future success of my coaching practice. I think this is the knowledge and conversations every coach who wants to earn money from their coaching should acquire and be part of."
Grow your VIBE™ SHINE Alumni
I'd thoroughly recommend this programme and thank Elena for making it available. The programme design is thorough and logical and covers the all the main areas. The content is very good - thought-provoking and and also at a manageable level timewise, more or less an hour a week. The participants are all experienced professionals in a range of areas and it's an appropriate level. Each week I get some useful, implementable ideas. I also really get a lot out of the weekly sessions with Elena. She answers all our questions really well and has a great balance of encouraging us, reassuring us and pushing us a bit. It's needed. On top of that I have found my 2 1-1's with Elena useful and have been able to go with my specific issues, getting useful feedback. There's also the online community which has potential even if we participants are possibly not exploiting it enough. All in all, great content, delivery, and personal attention. Elena uses her skills both as a coach and marketing specialist/consultant and it's a great combination. Very well worth the investment.
Grow your VIBE™ SHINE Alumni
I would say you won’t regret enrolling into the program, the clarity and structure of the course has been fantastic. The videos are clear and easy to listent to, the community that Elana has created throughout the program is invaluable. Each week there are incremental transformational changes that take place and the impact on how you feel about your practice and service offering grows every week. YOU WON’T regret signing up.!!!
Grow your VIBE™ SHINE Alumni
Elena is brilliant. She has this way of making you see things differently‚ and, the content is so thought-provoking and actually sticks with you. The best part of the course: the community. We were all learning and sharing with each other the whole time. Starting a business can feel so isolating, but now I feel way less alone. I am growing in confidence and‚ most importantly‚ I actually know what to do next to build traction. If you're thinking about joining, it comes with my endorsement.
Grow your VIBE™ SHINE Alumni
Elena brings clear insight to what to think about when setting up a coaching business. She really gets you to think about your offer, your target customer and how you will reach them. The modules are simple and clear building knowledge and expertise each week alongside likeminded coaches. The weekly calls bring the coaches together to share understanding and move the group forward. The course has been extremely useful.
Grow your VIBE™ SHINE Alumni
Enjoyable course that covers probably the biggest challenges that a new coach faces - setting up a viable business. As such, it is very valuable. You will be challenged to really think through the commercial aspects.
Grow your VIBE™ SHINE Alumni
About me
I bring over 20 years of marketing leadership across multiple industries, building the type of strategic, scalable growth systems that most coaches never get access to. As the founder of Grow Your VIBE™, a Chartered Marketer with over 10 years' experience, and holder of an MBA from Henley Business School and a Master's in Marketing Management, I combine deep commercial experience with a genuine investment in helping coaches build practices that are sustainable, profitable, and true to who they are. I also hold specialist certifications in digital marketing, inbound strategy, and marketing automation — so whether you're working on your visibility, your client pipeline, or your sales confidence, you're in expert hands. What makes the 1:1 different is not just the expertise I bring. It's the fact that all of it is applied to YOU — your niche, your reality, your next step.
The syllabus
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1
Week 1 – Values, Motivation & Boundaries
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Mastermind Programme – Participant Questionnaire - MANDATORY
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About the programme
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What this week is about
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WHY coaching & why NOW!
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Your personal values and your coaching practice mission
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Being a successful coach vs becoming a successful business owner
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What success looks like
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2
Week 2 – Audience, Focus & Transformation
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What this week is about
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Defining your niche
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Competitor Analysis
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SWOT Analysis
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Your Ideal Customer
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Ideal Customer TEMPLATE
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3
Week 3 – Designing a Clear Coaching Offer
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What this week is about
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Your core coaching offer
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ICF Global Coaching Study 2025 - United Kingdom
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ICF Global Coaching Study 2025 - Western Europe
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4
Week 4 – Pricing, Confidence & Communicating Value
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(Included in full purchase)
What this week is about
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The psychology of Price
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The price: value & confidence
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The strategic variables that impact the price
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Price: Structure and Strategy
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Price Transparency
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5
Week 5 – Visibility That Feels Aligned
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(Included in full purchase)
What this week is about
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Brand Identity
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The role of the website
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Social promoting & selling
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Linkedin - Intro and profile settings
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LinkedIn - The Search
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LinkedIn - how to make the most of it
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6
Week 6 – Content Strategy
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(Included in full purchase)
The Content Strategy - core questions
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Browsing mode: AID(C)A & PAS framework
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Searching mode: The pyramid, Storytelling
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The anatomy of a great LinkedIn post
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AI - The role, benefits and limitations
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7
Week 7 – Sales Without Pressure
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Selling - The Strategy
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Ways to generate interest and leads
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The mindset
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The Discovery stage: the role, the script and next steps
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8
Week 8 – Attracting the right customers and the role of the discovery stage
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The importance of attracting the right clients
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Handling objections
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The role of the follow-up conversations
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The minimum viable marketing and selling week
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9
Week 9 – Contracting & Customer Feedback
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Trust, Rapporting, Customer Value & Lifetime
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Feedback, testimonials and case studies
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Contracting
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Design Alliance
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10
Week 10 – Business Basics That Reduce Stress
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Working on the business and in the business
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Operational Metrics
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Financial Metrics
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Marketing Metrics
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Sales Metrics
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Admin Metrics
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Your Coaching Dashboard
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Week 11 – Confidence, Resilience & Staying in Motion
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(Included in full purchase)
What this week is about
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Normalising rejection and slow periods
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Managing self-doubt and comparision
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Strengthening self-trust and developing resilience
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12
Week 12 – Integration & The Next 90 Days
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What this week is about
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Reviewing your process
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Identifying what to stop, continue, and build on
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What is next: creating a realistic 90 days plan
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Ready to elevate your Coaching Practice?
Take the next step towards unlocking your full coaching potential. Enrol today and embark on a transformative journey to grow your coaching vibe!