Daily video that guides the programme 

Downloadable daily worksheet

The foundation that you can keep building on

About the course

Five short daily lessons.  Five focused worksheets. About 20-30 minutes a day.  By the end of the week you'll know who you're really for, what you offer, and the first visible action to take — without the burnout

This is for you if:

• You're serious about being a coach, but you're not sure how to turn it into a business that feels like yours. • You're studying or have completed a coaching qualification and now the hard question is: "What now?" • You're already coaching a few clients, but pricing, visibility, and lead flow feel like guesswork. • You want clarity, not more content. You don't need another course — you need a short, practical reset.

Curriculum

  1. 1

    Day 1: Why you, Why coaching

    1. (Included in full purchase)
    2. (Included in full purchase)
  2. 2

    Day 2: The Person You're Really For

    1. (Included in full purchase)
    2. (Included in full purchase)
  3. 3

    Day 3 - Your Starter Signature Offer

    1. (Included in full purchase)
    2. (Included in full purchase)
  4. 4

    Day 4: Visibility That Feels Aligned

    1. (Included in full purchase)
    2. (Included in full purchase)
  5. 5

    Day 5: Discovery Conversations

    1. (Included in full purchase)
    2. (Included in full purchase)
  6. 6

    Bonus 1: Handling Objections

    1. (Included in full purchase)
  7. 7

    Bonus 2: The Anatomy of a LinkedIn Post

    1. (Included in full purchase)

What clients are saying

The voice of some of the coaches that have embarked on this journey

The Mastermind programme has significantly improved my knowledge and confidence around starting a self-employed coaching business. Elena is warm, engaging and is an accomplished marketing professional with deep insights, and the community she has nurtured throughout the programme has been a wonderful bonus
Jennifer A. - Executive Coach

Grow your VIBE™ SHINE Alumni

Mastermind has been quite eye-opening in relation to making coaching a business and what it involves. I've found it helpful and I'm sure it'll help me build strong foundation for the future success of my coaching practice. I think this is the knowledge and conversations every coach who wants to earn money from their coaching should acquire and be part of.
Joanna S. - Executive Coach

Grow your VIBE™ SHINE Alumni

I'd thoroughly recommend this programme and thank Elena for making it available. The programme design is thorough and logical and covers the all the main areas. The content is very good - thought-provoking and and also at a manageable level timewise, more or less an hour a week. The participants are all experienced professionals in a range of areas and it's an appropriate level. Each week I get some useful, implementable ideas. I also really get a lot out of the weekly sessions with Elena. She answers all our questions really well and has a great balance of encouraging us, reassuring us and pushing us a bit. It's needed. On top of that I have found my 2 1-1's with Elena useful and have been able to go with my specific issues, getting useful feedback. There's also the online community which has potential even if we participants are possibly not exploiting it enough. All in all, great content, delivery, and personal attention. Elena uses her skills both as a coach and marketing specialist/consultant and it's a great combination. Very well worth the investment.
Andrew G. - Executive Coach

Grow your VIBE™ SHINE Alumni

Joining this Mastermind Programme has been a valuable step in setting up my coaching business. The content is thoughtfully designed: practical, inspiring, and never pushy, making it easy to stay engaged and motivated. One of the standout aspects for me has been the tailored 1:1 advice and feedback from Elena. Her guidance feels personal, relevant, and immediately applicable, which has really helped me move forward with more clarity and confidence. I also appreciate the flexibility of the programme. The short, focused videos make it easy to learn at my own pace and fit everything around my schedule without feeling overwhelmed. Perhaps just as impactful is the community. Connecting with others who are experiencing similar challenges and emotions has been incredibly reassuring. It is a space that is equally supportive, inspiring, and a fantastic opportunity to build meaningful connections. Overall, this programme strikes the perfect balance between structure, flexibility, expert guidance, and community support.
Maria R. - Life coach

Grow your VIBE™ SHINE Alumni

A course which is filling a considerable void in my knowledge. The Henley PCEC taught me how to coach but did not go anywhere near addressing how we should go about building a coaching business. Elena has gone out of her way to build an extremely thorough guide for coaches who need to understand how they should monetise their skills. Her teaching style is excellent and progressively builds knowledge in digestible chunks. I would highly recommend this intervention for any newly qualified coach who is looking to attract paying clients. Indeed, they should probably embark on this learning journey well before they complete their PCEC. This is a learning journey that should start sooner rather than later! The biggest impact so far for me has been to think about coaching as a business for the first time.
David T. - Executive Coach

Grow your VIBE™ SHINE Alumni

I would say you won’t regret enrolling into the program, the clarity and structure of the course has been fantastic. The videos are clear and easy to listent to, the community that Elana has created throughout the program is invaluable. Each week there are incremental transformational changes that take place and the impact on how you feel about your practice and service offering grows every week. YOU WON’T regret signing up.!!!
Craig S. - Executive Coach

Grow your VIBE™ SHINE Alumni

Elena provides clear, practical guidance on the building blocks needed to develop a compelling niche and offer for coaches looking to grow their practice, as well as wider topics to support marketing efforts. The environment is friendly and supportive, and the programme is thoughtfully structured, making it easy to access and work through.
Elizabeth G. - Executive Coach

Grow your VIBE™ SHINE Alumni

Elena is brilliant. She has this way of making you see things differently‚ and, the content is so thought-provoking and actually sticks with you. The best part of the course: the community. We were all learning and sharing with each other the whole time. Starting a business can feel so isolating, but now I feel way less alone. I am growing in confidence and‚ most importantly‚ I actually know what to do next to build traction. If you're thinking about joining, it comes with my endorsement.
Nigel W. - Executive Coach

Grow your VIBE™ SHINE Alumni

It is a great course which helps you to deep dive into marketing and sales for coaching. It gives me confidence, knowledge and tools to build a sustainable, successful business. It is insightful and very valuable.
Elena W. - Executive Coach

Grow your VIBE™ SHINE Alumni

Elena brings clear insight to what to think about when setting up a coaching business. She really gets you to think about your offer, your target customer and how you will reach them. The modules are simple and clear building knowledge and expertise each week alongside likeminded coaches. The weekly calls bring the coaches together to share understanding and move the group forward. The course has been extremely useful.
Graham H. - Executive Coach

Grow your VIBE™ SHINE Alumni

Mastermind has given a really helpful structure to the practicality of starting a coaching a business. It challenges you to think deeply about what you want to achieve and brings some of the key challenges (e.g. pricing) to life.
Ben L. - Executive Coach

Grow your VIBE™ SHINE Alumni

Enjoyable course that covers probably the biggest challenges that a new coach faces - setting up a viable business. As such, it is very valuable. You will be challenged to really think through the commercial aspects.
Chris P. - Executive Coach

Grow your VIBE™ SHINE Alumni

20 years of making marketing and strategy work. 6 years helping coaches build businesses.

For over two decades, I worked at the sharp end of marketing leadership. I built brand strategies for multinational companies. I mapped customer journeys for engineering firms. I developed sales programmes for automotive giants. I led teams, managed data, and drove growth — across five industries and counting. And I loved it. But something shifted. I kept meeting brilliant coaches, incredible practitioners, people with genuine gifts for transformation — who were struggling to build a business that reflected their talent. Not because they weren’t good enough. Because nobody had ever taught them how to think about their coaching practice as a business. So, I founded Grow Your VIBE™ – a dedicated programme aimed at coaches that deserve to build a scalable business! Because coaches deserve more than a generic online course or a cookie-cutter template. They deserve a tailored strategy, a trusted partner, and tools that are built for how they actually work — not how a textbook says they should.

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