Build a Coaching Practice That Is Aligned, Sustainable, and Profitable

A 12-week mastermind and mentoring programme for coaches who want clarity, confidence, and predictable income — without generic formulas.

  • Weekly Resources and Support

    Worth £2500

    Access valuable materials, guides, and practical examples to enhance your coaching practice. From defining your Ideal customer and Niche to constructing your coaching offer, setting your price range, and selling.

  • Personalised 1:1

    Worth £800

    Elevate your progress with dedicated 1:1 support. Benefit from 3h of personalised time tailored to your unique needs and goals.

  • Weekly live group sessions

    Worth £1200

    Engage in a supportive community, share experiences, and hold each other accountable for growth and progress. As a community, we will come together weekly in a live group session to celebrate and discuss the wins, bumps, and "Aha" moments of the week.

About the Programme

The programme that transforms you from a Coach into the Business Owner of a scalable and successful coaching practice

This Programme was Designed for the Reality of Building a Coaching Business.

Setting up and managing a successful coaching practice requires far more than passion or technical coaching skills. It requires strategic thinking, emotional stamina, commercial clarity, and the ability to juggle multiple priorities without burning out.

Trying to “fix everything at once” is unrealistic.

That is why this programme follows a natural, progressive structure that allows you to build your practice step by step — with focus, support, and accountability.

Over 12 weeks, you will work through the essential building blocks of a coaching business, while being supported by an active community.

Programme duration:  18 May - 09 August

Format: weekly guided resources, videos, templates, workbooks,  live group weekly sessions, a like-minded community,

What a 1:1 Strategy session gives you

In a focused, private 1:1 consultation, you get something no group programme can offer: over two decades of senior marketing expertise, directed entirely at your business, your challenges, and the specific outcomes you need to move forward.

  • Clarity on your niche and positioning
    If you've been feeling vague about who you serve or how to articulate your value, a focused conversation can cut through months of uncertainty. You'll leave knowing exactly how to talk about what you do — and why it matters to the people you want to reach.

  • Confidence to charge, sell, and show up
    Pricing doubt and sales anxiety are among the most common barriers coaches face. In a private session, you can be honest about where you're stuck — and get direct, encouraging support to move past it. No judgement. Just the clarity and confidence to act. (/br>

  • Actionable next steps — not more theory
    Every session ends with something concrete. Not a vague direction, but a specific action you can take in the days that follow. The input is practical, tailored to your situation, and immediately usable.

What clients are saying

The voice of some of the coaches that have embarked on this journey

“The Mastermind programme has significantly improved my knowledge and confidence around starting a self-employed coaching business. Elena is warm, engaging and is an accomplished marketing professional with deep insights, and the community she has nurtured throughout the programme has been a wonderful bonus”

Jennifer A. - Executive Coach, Grow your VIBE™ SHINE Alumni

“Mastermind has been quite eye-opening in relation to making coaching a business and what it involves. I've found it helpful and I'm sure it'll help me build strong foundation for the future success of my coaching practice. I think this is the knowledge and conversations every coach who wants to earn money from their coaching should acquire and be part of.”

Joanna S. - Executive Coach, Grow your VIBE™ SHINE Alumni

“Joining this Mastermind Programme has been a valuable step in setting up my coaching business. The content is thoughtfully designed: practical, inspiring, and never pushy, making it easy to stay engaged and motivated. One of the standout aspects for me has been the tailored 1:1 advice and feedback from Elena. Her guidance feels personal, relevant, and immediately applicable, which has really helped me move forward with more clarity and confidence. I also appreciate the flexibility of the programme. The short, focused videos make it easy to learn at my own pace and fit everything around my schedule without feeling overwhelmed. Perhaps just as impactful is the community. Connecting with others who are experiencing similar challenges and emotions has been incredibly reassuring. It is a space that is equally supportive, inspiring, and a fantastic opportunity to build meaningful connections. Overall, this programme strikes the perfect balance between structure, flexibility, expert guidance, and community support.”

Maria R. - Life coach, Grow your VIBE™ SHINE Alumni

“I'd thoroughly recommend this programme and thank Elena for making it available. The programme design is thorough and logical and covers the all the main areas. The content is very good - thought-provoking and and also at a manageable level timewise, more or less an hour a week. The participants are all experienced professionals in a range of areas and it's an appropriate level. Each week I get some useful, implementable ideas. I also really get a lot out of the weekly sessions with Elena. She answers all our questions really well and has a great balance of encouraging us, reassuring us and pushing us a bit. It's needed. On top of that I have found my 2 1-1's with Elena useful and have been able to go with my specific issues, getting useful feedback. There's also the online community which has potential even if we participants are possibly not exploiting it enough. All in all, great content, delivery, and personal attention. Elena uses her skills both as a coach and marketing specialist/consultant and it's a great combination. Very well worth the investment.”

Andrew G. - Executive Coach, Grow your VIBE™ SHINE Alumni

“A course which is filling a considerable void in my knowledge. The Henley PCEC taught me how to coach but did not go anywhere near addressing how we should go about building a coaching business. Elena has gone out of her way to build an extremely thorough guide for coaches who need to understand how they should monetise their skills. Her teaching style is excellent and progressively builds knowledge in digestible chunks. I would highly recommend this intervention for any newly qualified coach who is looking to attract paying clients. Indeed, they should probably embark on this learning journey well before they complete their PCEC. This is a learning journey that should start sooner rather than later! The biggest impact so far for me has been to think about coaching as a business for the first time.”

David T. - Executive Coach, Grow your VIBE™ SHINE Alumni

“I would say you won’t regret enrolling into the program, the clarity and structure of the course has been fantastic. The videos are clear and easy to listent to, the community that Elana has created throughout the program is invaluable. Each week there are incremental transformational changes that take place and the impact on how you feel about your practice and service offering grows every week. YOU WON’T regret signing up.!!!”

Craig S. - Executive Coach, Grow your VIBE™ SHINE Alumni

“Elena is brilliant. She has this way of making you see things differently‚ and, the content is so thought-provoking and actually sticks with you. The best part of the course: the community. We were all learning and sharing with each other the whole time. Starting a business can feel so isolating, but now I feel way less alone. I am growing in confidence and‚ most importantly‚ I actually know what to do next to build traction. If you're thinking about joining, it comes with my endorsement.”

Nigel W. - Executive Coach, Grow your VIBE™ SHINE Alumni

“Elena provides clear, practical guidance on the building blocks needed to develop a compelling niche and offer for coaches looking to grow their practice, as well as wider topics to support marketing efforts. The environment is friendly and supportive, and the programme is thoughtfully structured, making it easy to access and work through.”

Elizabeth G. - Executive Coach, Grow your VIBE™ SHINE Alumni

“Elena brings clear insight to what to think about when setting up a coaching business. She really gets you to think about your offer, your target customer and how you will reach them. The modules are simple and clear building knowledge and expertise each week alongside likeminded coaches. The weekly calls bring the coaches together to share understanding and move the group forward. The course has been extremely useful.”

Graham H. - Executive Coach, Grow your VIBE™ SHINE Alumni

“It is a great course which helps you to deep dive into marketing and sales for coaching. It gives me confidence, knowledge and tools to build a sustainable, successful business. It is insightful and very valuable. ”

Elena W. - Executive Coach, Grow your VIBE™ SHINE Alumni

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